Talent they say can turn one's life from nothing to something. As a rapper he was not well known until his song, "Susuka" blown all over the country. Gone were the days when one must do an album before he can release even a single. Now thanks to the climate change in our music industry. An artiste can now become a millionaire with just a song without necessarily doing an album.
God being so good susuka won kinaata the new artiste of the year in 2016 VGMA'S. Again he won the song writer of the year, a category which has for the past years been won by gurus like Kwabena Kwabena, O.J etc.
In Ghana, for so many reasons you hardly see a grown up pay attention to songs from these young talents because of the tag "yooyoo".
If a coach tells me he will not sign Lionel Messi on the basis of his tattoes l would say it's the wrong decision ever, why because the qualities he posseses is what he must consider and not his physical appearance.
Therefore one must be circumspect not to use the "yooyoo" tag as a basis of choosing a song but rather the contents, or perhaps the rhythm.
The born fante rap God Kofi King Arthur, now metarmophosed to kofi kinaata upon his "yooyoo" was able to move both the young and the old with "susuka".
As a witness, it was sad to have seen Kinaata and his friends walk into the premises of plot 7 inside Osu on that same night he was crowned the new artiste of the year. Well, he is nowhere near EL interms of music and wealth but at least as a member of "High grade" record label, l expected to see him in one cool car like l saw El.
It was too quick to jugde but Kinaata as a musician is still making name for himself and the entire High Grade Family, but his situation seems to remain the same.
Any true member who understands music, will side with me on the fact that Kinaata is the man holding the High Grade Family now even though the boss, Samini, himself is still strong. Kaakie, a branch of this big tree is not as strong as she used to be, infact all the hype highgrade is having now apart from the ones gained from the beef against the Shata movement Family, the rest is as a result of Kofi Kinaata's progress.
Go to Nigeria, and look at how an artiste can get a car from his first hit song but we hardly see that in Ghana not to even talk of the High Grade Family. It would always be a mistake to compare Ghana's Music industry to that of Nigeria hence am not in anyway comparing these two but the point is, a record label no matter the land it's situated must function as one.
No comments:
Post a Comment